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Toledo, Ohio based hardware distributor Bostwick-Braun tapped Cybermax to assist in enhancing their e-catalog and to develop and implement e-procurement catalogs to enable the company to showcase its entire hardware and MRO (maintenance, repairs and operations) products online. Established in 1855 in Toledo Ohio and holding the distinction of the third oldest company in the city, Bostwick-Braun is following its own employee owned credo to be "committed to excellence, innovation, and professionalism." Cybermax set out to enhance the existing E-Catalog and to implement a new e-procurement catalog."We added features and functions into the new E-Business/Commerce solution to meet the specific needs of Bostwick-Braun, its customers and suppliers. The e-procurement solution is a Punchout/RoundTrip catalog that supports e-business standards such as OCI & cXML and allows seamless integration into Bostwick-Braun customer's e-procurement applications" notes Cybermax President and Chief Architect Som Jha. The result is a vastly improved E-Catalog that addressed two unique customer segments, retail hardware dealers and commercial and industrial customers accustomed to ordering MRO supplies. Developed entirely in Microsoft® .Net Architecture, the new E-Catalog features a publicly accessible online catalog with two unique inventory views and entrances, one for dealers and the other for industrial accounts. When a customer visits one or the other catalog, they are greeted with product categorizations unique to hardware and MRO products, tailoring the user experience to the discipline most appropriate to view and order from. Bostwick-Braun Chairman and CEO Bill Bolin notes, "Cybermax has helped us implement solutions which add additional features and capabilities to our online catalog, ordering systems and have implemented e-procurement systems which allow our customers to conduct business with us efficiently and conveniently. They have exceeded our expectations in terms of both service and reliability and we look forward to continuing our relationship with them." The new Bostwick-Braun E-Catalog has met the expectations and requirements by providing a professionally designed look and feel, one that is easy to work and order from and the ROI is assured inasmuch as online ordering continues to grow month after month.
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